Hyperlinks allow you to jump to specific pages, files or web addresses (URLs) with a single click.
Hyperlinks make it easy to navigate between areas in your publication or to access external resources – web pages, or files stored on the reader's local storage. Email addresses can be also linked to, which will launch the reader's email app and set up a message to a specified email address.
Hyperlinks created in Publisher are included when your document is exported as a PDF. Additionally, if you create a TOC or index and request hyperlinks on export, the TOC or index will be furnished with hyperlinks as appropriate.
If you want to create a hyperlink to a specific point in your publication, i.e. a specific location in your frame text or artistic text, you can insert an anchor at that point in advance of creating a hyperlink to it. You can't add an anchor to shapes or placed images.